Skip to main contentAt the 2026 Sonora Rally, Ryan Narino secured 1st place in the Dakar Dreams category after five grueling stages across dunes and desert terrain—proving consistency, preparation, and elite performance on one of the toughest rally stages.
From the first time I touched the throttle, I knew my life would be built around speed, discipline, and one ultimate goal — the road to Dakar.
Training sessions, mechanical preparation, travel, and countless hours off the bike are what make race day possible. This sport demands total commitment—physically, mentally, and financially.
At the 2026 Sonora Rally, Ryan Narino secured 1st place in the Dakar Dreams category after five grueling stages across dunes and desert terrain—proving consistency, preparation, and elite performance on one of the toughest rally stages.
From the first time I touched the throttle, I knew my life would be built around speed, discipline, and one ultimate goal — the road to Dakar.
Training sessions, mechanical preparation, travel, and countless hours off the bike are what make race day possible. This sport demands total commitment—physically, mentally, and financially.
Rally racing is one of the most demanding and authentic forms of motorsport in the world. It combines extreme environments, long-distance competition, and real human performance—making it a powerful platform for brands that value resilience, innovation, and authenticity.
Over the years, I’ve had the opportunity to train, compete, and grow through unique rally experiences that go far beyond the race itself. Each event tells a story, and every sponsor becomes part of that narrative.
Every Dakar story is built by the people and brands that believe in it before the starting line. This sponsorship proposal outlines how your company can become a strategic partner in Ryan Nariño’s road to Dakar, gaining exposure, credibility, and a genuine connection with a passionate motorsport audience.
Take a moment to review the deck below and discover the impact your brand can make.
From May 24 to May 29, Ryan Nariño joins one of the most demanding off-road rally events in South America: the Desafío Ruta 40.
This race represents endurance, navigation, and real rally experience across extreme terrains and challenging stages. Follow Ryan’s journey as he takes on the Ruta 40 challenge and continues building his path in the world of rally raid competition.
Stay updated with race stages, behind-the-scenes content, training, and live event coverage throughout the competition.
One of the toughest rally races in the world. One unforgettable experience.
The Desafío Ruta 40 is more than a race—it’s a true test of endurance, skill, and determination. Known for its demanding terrain, extreme conditions, and world-class competition, Ruta 40 pushes riders to their physical and mental limits every single day.
Ryan Narino proudly took on this challenge, navigating hundreds of miles of technical stages, unpredictable landscapes, and relentless conditions that define elite rally racing. Competing in Ruta 40 represents years of preparation, discipline, and an unwavering commitment to the sport.
For rally riders, finishing Ruta 40 isn’t just an achievement—it’s a milestone that earns respect throughout the international rally community.
From desert stages to technical terrain, rally racing pushes both rider and machine to the limit. Sponsors gain exposure in authentic, high-adrenaline environments where performance truly matters.
Behind every race is months of preparation—testing, training, mechanical work, and physical conditioning. This is where brands gain long-term visibility beyond race day.
Rally fans are deeply engaged. Through social media, video content, and event coverage, sponsors connect with an audience that values grit, adventure, and real stories.
Rally racing doesn’t begin on race day. Long before the start line, there’s a detailed, demanding process that requires planning, preparation, and commitment.
Every rally is the result of many steps—each one essential to performance, safety, and success.
This is where sponsors become part of the journey.
An entry-level rally support package for fans and motorsport enthusiasts who want to back a professional rally rider. Support Ryan Narino’s training and race preparation while receiving official rally team merchandise.
Go beyond support and experience rally racing firsthand. This rally training sponsorship helps fund performance equipment while giving you exclusive access to a VIP rally training session with professional rally rider Ryan Narino.
Turn your support into real rally exposure. This package places your brand directly on Ryan Narino’s rally bike while supporting race entries, training, and international rally competition logistics.
A premium motorsport sponsorship designed for brands seeking high-impact visibility. Gain placement on race gear and bike while supporting elite-level rally racing across training, events, and media content.
The ultimate rally sponsorship opportunity. Become a Title Sponsor and partner directly with Ryan Narino’s professional rally career, gaining top-tier brand exposure, exclusive experiences, and premium motorsport visibility.
A new generation American rally rider, building experience, results, and long-term partnerships through discipline, performance, and commitment to the sport.
Find answers about rally racing experience, sponsorship opportunities, training programs, partnerships, and competitive background.
The Dakar Rally is classified and governed by Amaury Sport Organisation (ASO), which selects motorcycle privateers based on performance in official “Road to Dakar” rallies awarding specific points:
ASO evaluates these points alongside safety records and merit via a dossier process on competitors.dakar.com, no fixed public minimum, riders need accumulate 18+ points from recent events, excluding prior Dakar participants, official teams, or priority lists.
ASO guidelines require an FIM Cross-Country Rally license (age 18+), proven rally raid experience, and points from Road to Dakar events for selection eligibility, full principles on competitors.dakar.com
Points from qualifiers like Ruta 40 (12 points) or Sonora Rally (6 points) are valid for 2027/2028, prioritizing safety and merit.
A privateer motorcycle Dakar program costs €150,000–€250,000 annually, including:
Rally-spec bike (Husqvarna/KTM): €40,000–€60,000
ASO entry fees: €20,000+
Road to Dakar events like Ruta 40 add €20,000–€50,000 each for full rally raid preparation.
Ryan Nariño (b. July 3, 2005, Escondido, CA), son of Dakar Rally 2015 participant Antonio Nariño, delivers proven rally raid skill as All American Rally Raid ambassador:
Finished Stage 2 2025 riding 160km on rim post-tire failure
Weekly training with Dakar veterans (Mason Klein, Harith Noah, Mike Johnson) plus mechanical expertise (strips Husqvarna Rally Replica in <1hr).
Ryan targets Dakar 2027 via ASO’s 2026 Road to Dakar calendar:
Sonora Rally (Mar 15–20, 6 points)
Desafío Ruta 40 (May 24–29, 12 points)
Rallye du Maroc (Sep 28–Oct 3, 15 points)
Abu Dhabi Desert Challenge (Nov 22–27, 12 points)
Year-round dune training in California (Death Valley, Superstition) and La Guajira builds points and skills.
Scalable packages fund rally raid essentials:
Contact: ryan@ryannarino.com.
High-impact rally raid exposure includes:
Logos on bike/race gear (per package tier)
Instagram Reels/YouTube Shorts mentions
Behind-the-scenes training/race content
Paddock activations and fan engagement
Authentic storytelling reaches motorsport audiences valuing endurance and grit.
The Dakar Rally commands massive international exposure, reaching 1 billion TV viewers across 190 countries via 70 broadcasters (incl. beIN Sports MENA, Eurosport), producing 3,000 hours of TV annually and 198.9 million video views on official platforms (YouTube 530K subs, IG 1.8M followers, TikTok 878K).
With 11.6 million website visits and 600+ accredited media from 34 nationalities, sponsors on competitors like Ryan Nariño gain authentic rally raid visibility, your logo amplified globally, plus featured on Ryan’s official website.
